G-Shock Launches Flash Store in London’s Covent Garden

On March 31st, Casio G-Shock will open the doors to G-Shock West, their brand new temporary retail space on Neal Street. Situated amongst the hustle and bustle of Seven Dials, the shopping epicenter of the West End, the store will be launched with a live street art installation - a dynamic celebration of the transience of the space and G-Shock's passion for the spontaneous creativity of the underground art scene.

The flash store will stock the latest G-Shock, Baby-G and G-Shock Premium styles, as well as exclusive lines and collaborations. To mark the launch, G-Shock will also be unveiling the new limited edition collaboration with revered graffiti artist KRINK.

The new G-Shock DW-6900KR epitomises theresilience and toughness associated with graffiti culture and blends a classic G-Shock shape with the iconic silver colouring distinctive of KRINK's style. The DW-6900KR comes in a limited edition KRINK case, along with superior features including water resistance of up to 200 meters, world timer, full auto and flash alert lighting ensuring functionality and style go hand in hand.

G-Shock West is set to become a true destination store for all G-Shock fans, whether they are casual weekend shoppers, or die hard West End devotees. Tim Gould, Head of Marketing for Casio UK comments, 'With the success of our East Store, we are thrilled to be launching its West End counterpart in the Seven Dials. The area is a vibrant retail hub and the flash store is perfectly positioned for us to reconnect with our loyal West London following.'

G-Shock West will be open for a limited time only, so for your chance to grab the toughest and most durable watch of all time, surely it's time to go west!

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